Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
[Ep. 29] What do you have the CREDIBILITY to teach?
[Ep. 28] You are not your situation
[Ep. 27] How to move past self-doubt, stop holding back and start PLAYING BIG
[Ep. 26] How to move past FEAR so you can pursue your BIG DREAMS with Dr. Reisha Moxley
[Ep. 25] How to uncover the genius that's good enough to sell
[Ep. 24] How to grow your business when you hate managing people with Dr. Keith Stephenson
[Ep. 23] Moving Beyond a One-Woman Show
[Ep. 22] 4 Ways to find LIKE-MINDED colleagues as you build your brand
[Ep. 21] How to PACKAGE YOUR STORY for PRIMETIME with CBS Producer Stacey Samuel
[Ep. 20] Fix Your Focus,Transform Your Life
[Ep. 19] How to attract GAME CHANGING brand opportunities with startup investor Lauren Maillian
[Ep. 18] How to handle your HATERS and use them to fuel your dreams
[Ep. 17] Every opportunity is NOT a fit - how to evaluate.
[Ep. 16] How to attract higher paying clients
[Ep. 15] Should friends and family become clients?
[Ep. 14] 3 signs you're undercharging and why it's time to raise your rates
[Ep. 13] How to rewrite the internal narrative that is holding you back
[Ep. 12] What 2015 Made Me Realize
[Ep. 11] How to Recognize Your Calling
[Ep. 10] Four Surefire Ways to Become IRRESISTIBLE in Your Industry
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