Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
PYG 84: Cast a wider net before you call it quits
PYG 83: How to stop OVERTHINKING your genius ideas when you struggle with imposter syndrome
PYG 82: Tap into your SUPERPOWER by doing something absurd
PYG 81: You can CHARGE for your genius (even if you've always given it away for free)
PYG 80: What story are you telling yourself?
PYG 79: When the opportunity seems too big, and you don't feel ready yet
PYG 78: Safeguarding Your Mental Health as a High Achiever with Dominique Fluker
PYG 77: Create Your Own MOMENTUM
PYG 76: Do the Joyful Thing
PYG 75: The Number One Reason You're Not Getting Traction
PYG 74: From Burned Out Politico to Light Worker - How to Live in Your Light with Rebecca Thompson
PYG 73: Sometimes You Are Who You've Always Been
PYG 72: How to Use Your Energy to Assess When It's Time to Pivot
PYG 71: 5 Types of Advice Experts Can Repackage for Visibility and Revenue
PYG 70: How to Anticipate Seasons of Brand Growth and Make a Record of Your Expert Ideas
PYG 69: Making Storytelling and Visibility Accessible to Combat Erasure with Dr. Allissa Richardson
PYG 68: 3 Reasons You Need Maximum Exposure, ESPECIALLY IF you're Uncomfortable Being Seen
PYG 67: Expect Success When You've Done the Work
PYG 66: How to Make New Goals Stick with Psychologist and Early Accountability Coach Kimi Walker
PYG 65: Starting Over From the Top: Using Your Personal Brand to Change the Way You Work
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