Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
PYG 104: How to uncover your genius offer
PYG 103: The power of writing it down
PYG 102: Say yes to the opportunity
PYG 101: Are you an activator or a maintainer?
PYG 100: What are you willing to create?
PYG 99: Muscle Memory
PYG 98: Break through the old story
PYG 97: Making yourself at home on your new level
PYG 96: Feedback is a gift
PYG 95: Turn off the work
PYG 94: They may not say it, but they see you
PYG 93: Strike while the iron is hot
PYG 91: Staying present to witness what's unfolding
PYG 90: How to Identify Your Process
PYG 89: Why your genius needs a process
PYG 88: Your humility is a liability
PYG 87: Keep things in perspective - you can start again
PYG 86: You have a body of work
PYG 85: Stay on message when it comes to what you care about
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