Package Your Genius Personal Branding Podcast
Business:Careers
I'm a collector - and have always been. You could call me a digital packrat, and I couldn't argue with you.
By that I mean, I don't let content go to waste - as much as possible, I create shareable nuggets from whatever I have to say.
No one does this better than Gary V - his entire life is content, and he approaches it as such.
But for you or me, how can we start building a brand library, and how can it help us?
For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there's a lot to find, and that's by design.
I may not have one million followers, but I have million dollar SEO.
Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.
But it's because I don't "throw away" my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I'm looking for ways to create a hyperlink so my best ideas are instantly sharable.
What about you?
Are you giving your best content away on platforms that don't serve your searchability?
Brand food for thought.
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If you're looking for more media exposure for your personal brand, check out Maximum Exposure my PR mastermind for established personal brands, and apply to join us in July.
My childhood friend Koya has a new book and it's now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb
[Ep. 44] I help a psychologist reframe her fear of self promotion to build her brand beyond academia
[Ep. 43] Refresh Your Network - the Magic of Reconnecting After a Long Absence
[Ep. 42] Deferred not denied: keep making your lists
[The Personal Branding Journey] Prioritizing your purpose over everything
[The Personal Branding Journey] From Corporate Accounting to Purposeful Play
[The Personal Branding Journey] Making the Leap from 9-5 Job to Full-Time Consultant
[The Personal Branding Journey] Hadiya Williams on building your brand as an artist and introvert
[The Personal Branding Journey] Joy Lacy on focus, narrowing your niche and overcoming naysayers
[Ep. 41] How to harness your focus, get mindful and set clear priorities with Meico Whitlock
[Ep. 40] The World Is Telling You Who You Are: How to Stop Leaving $$ on the Table
[Ep. 39] Package Your Childhood Genius - finding your passions early with DJ Connor B
[Ep. 38] Who's Holding You Accountable? How Being in Your Head is Costing you Your Dream...
[Ep. 37] How to push past impostor syndrome and claim the full power of your gift
[Ep. 36] When preparation becomes procrastination and why you should stop listening to the experts
[Ep. 35] The Gift and the Curse of the High Achieving Mindset with Dr. Reisha Moxley
[Ep. 34] Why aren't you asking for help?
[Ep. 33] When the holidays are...hard. Dealing with the sadness that can come with the season
[Ep. 32] Do the work
[Ep. 31] Are you prioritizing connection?
[Ep. 30] Turn your homemade beauty product into an EMPIRE with Gwen Jimmere, CEO of Naturalicious
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