The Passle Podcast - CMO Series
Business:Marketing
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.
Ali and Julie explore:
A full transcript of this episode is available here.
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
Episode 96 - Mariana Loose of Alston and Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm
Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD
Episode 94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, culture and leadership: Raising the next generation of marketing leaders
Episode 93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Episode 91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody
Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer
Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing
Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing
Episode 87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career
CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing
Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer
CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network
Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand
CMO Series REPRESENTS - Embracing Equity: Carving a path in professional services marketing
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