Digital Marketing That Puts People First
Business:Marketing
When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life.
There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslaved, abused and traumatised young women.
On her return home, she founded The Freedom Hub – a social enterprise that helps survivors of human trafficking, who find themselves trapped in modern day slavery in Australia. Through a Survivor School, young women are being restored to health and independence.
And through businesses such as cafes, online retail, and event spaces, The Freedom Hub raises its own funds to do it.
***
Key Moments06:55 – Sally is challenged, early in her career, by the poor integrity often found in big business.
09:40 – Sally comes face to face with modern day slavery for the first time.
10:54 – "I literally watched girls dying... They were selling themselves for 2 Euros.”
12:32 – Once home from Europe, Sally is devastated to learn that modern day slavery exists here in Australia as well.
13:45 - How people become trapped in slavery in Australia; the role of The Freedom Hub.
22:34 – The Freedom Hub is funded through its own business enterprises.
30:41 - The challenges of being a startup.
34:00 - HR for start-ups: it’s important to get right.
40:10 - Practical ways you can make a difference - individually, and as a business.
45:20 – Plans for the future: helping survivors across Australia and internationally.
***
LEARN MORE
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21
Leverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20
Bite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19
When a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17
‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16
“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15
Future-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14
Scaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13
“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11
Special Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12
“It Instantly Transformed the Industry” - The Western Sydney Tech Co That Disrupted Trucking in Australia - Ep 10
“My Business Tripled Overnight” - How a Young Mum’s Hobby Became a National Brand - Ep 9
Playing the Numbers Game - How Entrepreneur Steve Waters is Changing the Face of Property Investment - Ep 8
Helping Entrepreneurs to Soar: Roger Vertannes - From London, to Riyadh, to Sydney – Ep 7
“It’s All About How the Customer Feels” - Josh Nicholls - from Solo Sparky, to National CEO - Ep 6
The Story of a Famous Aussie Snack: Karen Lebsanft, Kurrajong Kitchen - Ep 5
“It’s So Much Like Marriage!” The Highs & Lows of Business Partnership: Kirsty Farrugia - Ep 4
A Family Business Goes National - Evan Graham & Alex Nelson at Limcora Group - Ep 3
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips