Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Hey there everybody, it's Kate here from HelloFunnels, and welcome to the Doing It Online podcast. If you already have an online program that's selling but not as well as you want, and you're ready to scale and increase your profits, then this episode is for you.
I'm going to dive into the concept of front-end offers and back-end offers, and why you need both if you want to grow a successful online education business. A front-end offer is designed to cover the cost of your marketing, while a back-end offer is pure profit. Having both allows you to scale without breaking the bank on ads.
Here's a sneak peek of what we'll cover in this episode:
I'll also share some pros and cons of running a mini offer upfront and the benefits of having a more premium back-end offer. Plus, I'll provide practical tips on creating solid funnels and maximizing your profits.
So, if you want all the details, make sure you listen in to episode #159 of the Doing It Online podcast now!
Resources mentioned:
#31 - 3 easy ways to uplevel your business this year
#30 - Why we moved to Slack for our support community
#29 - Plan Your Epic Year - Part #5 (My favourite part of the planning process!)
#28 - Plan Your Epic Year - Part #4 (It’s all about holes + habits!)
#27 - Plan Your Epic Year - Part #3 (Make those goals into plans!)
#26 - Plan Your Epic Year - Part #2 (How to set goals that WORK)
#25 - Plan Your Epic Year - Part #1 (The REAL numbers you need)
#24 - 5 essentials for a sale page that sells
#23 - 13 lessons from my 13-year bizaversary (part 2)
#22 - 13 lessons from my 13-year bizaversary (part 1)
#21 - 3 simple reasons your course is HARD to sell
#20 - The curse of the second launch (and how to avoid it)
#19 - How to explode your email list... with pop-ups (without annoying your readers!)
#18 - Why you need to stop saying ”but.. I’m no good at tech”
#17 - BTS of my first ever course launch (+ what I wish I knew back then!)
#16 - Q&A - All your funnel Qs answered
#15 - 3 unexpected ways funnels have changed my life
#14 - How to know what to focus on FIRST to grow your business
#13 - 3 easy tweaks to sell more courses TODAY
#12 - Behind the scenes of going from 0 to 6-figures with a funnel
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