Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Hey there everybody, it's Kate here from HelloFunnels, and welcome to the Doing It Online podcast. If you already have an online program that's selling but not as well as you want, and you're ready to scale and increase your profits, then this episode is for you.
I'm going to dive into the concept of front-end offers and back-end offers, and why you need both if you want to grow a successful online education business. A front-end offer is designed to cover the cost of your marketing, while a back-end offer is pure profit. Having both allows you to scale without breaking the bank on ads.
Here's a sneak peek of what we'll cover in this episode:
I'll also share some pros and cons of running a mini offer upfront and the benefits of having a more premium back-end offer. Plus, I'll provide practical tips on creating solid funnels and maximizing your profits.
So, if you want all the details, make sure you listen in to episode #159 of the Doing It Online podcast now!
Resources mentioned:
#132 - Best of 2022 - Q: Do I really need to do social media in 2022???
#131 - Best of 2022 - 3 ways a $27 can help you sell more courses
#130 - Best of 2022 - Are funnels ’toxic marketing’?
#129 - Best of 2022 - Are you making this crippling mistake with your course?
#128 - The 5 Minute End Of Year Review
#127 - Our Predictions For 2023
#126 - Do you NEED to Black Friday? (And if yes, how do you make the most of it?)
#125 - The secret to making course sales over Christmas
#124 - Lead Magnet smackdown - Which one is best?
#123 - How to choose the best course platform for you
#122 - Spring clean your biz
#121 - Multiple Products Mayhem (How many offers is too many?)
#120 - Can you over-deliver with your free stuff? (Encore)
#119 - 3 things I stopped caring about this year (that helped grow my business)
#118 - Cohort vs Evergreen - Which is Best for Your Course?
#117 - 5 Simple ways to scale your program support (without losing the personal touch)
#116 - 3 Reasons Your Funnel Flopped
#115 - Hate sales calls? Try this instead!
#114 - Is Circle a better Facebook alternative for your online community?
#113 - 3 simple tweaks to sell well in a c**p economy…
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