The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
Ep. 78: How to Choose the Perfect Lead Magnet to Attract Customers
MONDAY MOTIVATION : CONFERENCES
EP. 77: How to Make Friends as a Founder
MONDAY MOTIVATION: DO SOMETHING ALONE
Ep. 76: Data-driven Digital Networks With R ”Ray” Wang
MONDAY MOTIVATION: GET STILL
MONDAY MOTIVATION: WELCOME!
Ep. 75: Kid’s Work Day
Ep. 74: Hierarchy of Needs
Ep. 73: Brand Pillars And Why They Are Important
Ep. 72: How Do You Want To Show Up?
Ep. 71: Simplify to Amplify
Ep. 70: The Mechanics Of An Effective Quarterly Planning Session
Ep. 69: Funnel Leaks and How to Fix Them
Ep. 68: The Perfect Marketing Scorecard
Ep. 67: Productivity Tips to Steal from Google with Magdalena Pire Schmidt
Ep. 66: The Biggest Mistakes Founders Make When Running Ads
Ep. 65: The Future of Marketing with Sara Wilson
Ep. 64: Lessons from Managing a $1.2M Ad Budget
Ep. 63: Kemy Joseph - Transformation Is Possible
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