The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
MONDAY MOTIVATION: DON’T STOP
EP. 97: How to Hire Great People (I don’t work with you until I’ve worked with you)
MONDAY MOTIVATION: GETTING THROWN OFF
Ep. 96: The Easiest Way to Create your Ideal Client Avatar
MONDAY MOTIVATION: BIG MAGIC
Ep. 95: 10 Ways to Stand Out in a Crowded Market Place
MONDAY MOTIVATION: CHOOSE JOY
Ep. 94: 15 Sneaky Tools to Help you Spy on your Competitors
MONDAY MOTIVATION: SURROUND YOURSELF
Ep 93: Why a Go-to-Market Strategy is Important for your Startup
MONDAY MOTIVATION: MEASURE WHAT MATTERS
Ep. 92: How to Grow your Business with Metrics & FREE Scorecard Template
MONDAY MOTIVATION: CARING FOR YOURSELF
Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow
MONDAY MOTIVATION: ALWAYS GETTING BETTER
Ep. 90: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: FUTURE SELF
Ep. 89: How to Deliver a Consistent Brand Experience
MONDAY MOTIVATION: MONEY MINDSET
Ep. 88: 3 Ways to Become more Data-Driven
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