The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
Ep. 117: The Easiest Way to Manage your Marketing System in 3 Steps
MONDAY MOTIVATION: CHECK IN ON YOUR GOALS
Ep. 116: Running Ads? Here is Your Strategy for 7-Figure Success
MONDAY MOTIVATION: TAKE TIME
Ep. 115: The 3 Questions to Ask Yourself Before Running Social Ads for your Business
MONDAY MOTIVATION: LIFE IS FAST AND SLOW
Ep. 114: INTERVIEW: Looking to Start a Marketing Agency?
MONDAY MOTIVATION: WHAT WE BELIEVE ABOUT OURSELVES
Ep. 113: Have a leaky funnel? Here is how to fix it
MONDAY MOTIVATION: KEEP IMAGINING YOUR WILDEST DREAMS
EP. 112: Going From 6 to 7 Figures in Your Business
MONDAY MOTIVATION: NOTHING GOES WRONG
Ep. 111: How to Create your Marketing Budget for the Year
MONDAY MOTIVATION: PUT YOURSELF OUT THERE
Ep. 110: Is my Marketing Working? Measuring ROI
MONDAY MOTIVATION: WHAT ARE YOU WAITING FOR?
Ep. 109: Crystalizing your Vivid Vision
MONDAY MOTIVATION: FIGHT THE NAGGING VOICE
Ep. 108: 7 Things to QUIT doing for Marketing in 2023
MONDAY MOTIVATION: THIS IS THE PROBLEM
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