The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
MONDAY MOTIVATION: THE LIFE YOU WANT TO LIVE
Ep. 107: 2023 Lazy Yearly Planning & Goal Setting
MONDAY MOTIVATION: BRAIN DUMP
Ep. 106: SEO for Startups with Meg of Clapping Dog Media
MONDAY MOTIVATION: THE BIG PICTURE
Ep. 105: How to Create a Lead Magnet
MONDAY MOTIVATION: YOU CAN’T DO IT ALL
Ep. 104: The Biggest Lie Female Founders are Sold
MONDAY MOTIVATION: EAT, SLEEP, EXERCISE.
Ep. 103: OPA, How Partnership Helps You Grow
MONDAY MOTIVATION: THANKSGIVING GRATITUDE PRACTICE
Ep. 102: The Truth about SEO for Startups
MONDAY MOTIVATION: CATCH UP WITH FRIENDS
Ep. 101: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: ANNOYING LITTLE TASKS
Ep. 100: Lead Generation Basics
MONDAY MOTIVATION: DON’T LET FEAR HOLD YOU BACK (it’s supposed to be scary)
Ep. 99: 5 Traits of a Great Startup Leader You Can Adopt Today
MONDAY MOTIVATION: Are you doing your best work?
Ep. 98: The Biggest Mistakes Founders Make when Building a Marketing Team and How to Avoid Them
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