The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
Ep. 62: Deliver a Consistent Brand Experience in 2022
Ep. 61: Doubt is part of the journey
Ep. 60: The Importance of Differentiation
Ep. 59: 3 Ways In Which You Can Get Free Help In Your Business
Ep. 58: Goal Setting
Ep. 57: How To Focus On What Matters
Ep. 56: Yearly Goals Planning
10 Best Podcasts for Female Entrepreneurs
Ep. 54: Overcoming failure
Ep. 53: 5 Business Metrics Every Creative Entrepreneur Should Track
Ep. 52: Practice gratitude, a special gift for you, and looking for signs of life
Ep 51. The Language of Investors
Ep. 50: Sell Yourself and Your Vision
Ep. 49: How women can win in business
Ep. 48: Frank Rose - The Power of Brand Storytelling
Ep. 47: Being Thrown Off by Change
Ep. 46: Set your Boundaries with Christine Seibold
Ep. 45: Quarterly Planning
Ep. 44: Overcoming Anxiety
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