The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
MONDAY MOTIVATION: DREAM BIGGER
Ep. 87: Lazy Mid-Year Review and Planning
MONDAY MOTIVATION: BORDEM
Ep. 86: How to Lead through an IPO with Dale Saxman
MONDAY MOTIVATION: WHAT SHAPES YOUR THOUGHTS
MONDAY MOTIVATION: FIND MENTORS
Ep. 85: How to Align your Team and Crush Revenue Goals
MONDAY MOTIVATION: YOUR ANXIETY IS LYING TO YOU
Ep. 84: Why Goal Setting is Important for Sales and Marketing
MONDAY MOTIVATION: FINDING TIME VS MAKING TIME
EP 83: A Guide for an Effective Quarterly Planning Session
MONDAY MOTIVATION: SET BOUNDARIES WITH TECHNOLOGY
Ep. 82: 3 Ways to Actually Find your Potential Customers
MONDAY MOTIVATION: KEEP FREAKING GOING
Ep. 81: Entrepreneurship and Mindset, with Linda Andrews
MONDAY MOTIVATION: LOVE IS A VERB
Ep. 80: Launching on KickStarter with Founder, Olga Sinnreich
MONDAY MOTIVATION: DON’T FORGET TO MEDITATE
Ep. 79: Here is Why You Have a High Churn Rate and What to do About It
MONDAY MOTIVATION: YOU ARE ALWAYS GETTING BETTER
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