The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
Ep. 127: Clarity Over Cleverness
MONDAY MOTIVATION: BE CLEAR
Ep. 126: How to Build Brand that Sells
MONDAY MOTIVATION: KEEP DOING THE WORK FOR THIS WEEK
Ep. 125: Using Marketing to Drive Sales
MONDAY MOTIVATION: CONSISTENCY
Ep. 124: Unlock the Potential of AI for Your Marketing Department
MONDAY MOTIVATION: DON’T UNDERESTIMATE YOURSELF
Ep. 123: Master Your Time: A Step-by-Step Guide to Conducting a Time Audit for Busy Entrepreneurs
MONDAY MOTIVATION: SOLVE ONE PROBLEM AT A TIME
Ep. 122: Maximizing Your Time and Productivity: Tips for Busy Entrepreneurs
MONDAY MOTIVATION: GOOD ENERGY
Ep. 121: Navigating a Potential Recession - How Founders Are Already Doing It
MONDAY MOTIVATION: EAT THE FROG
Ep. 120: How Startup Marketing is different from Traditional Marketing
MONDAY MOTIVATION: TIPS FOR Q2
Ep. 119: Crafting the Perfect Offer with Alex Hormozi
MONDAY MOTIVATION: INTENTIONAL CONTENT CONSUMPTION
Ep. 118: 11 Simple Ways to Get Customer Reviews
MONDAY MOTIVATION: KNOW YOURSELF
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