Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
PYG 124: When finishing matters more than winning
PYG 123: When you have to drop the ball...
PYG 122: Reframe your default
PYG 121: Op Ed Writing to Spread Your Ideas
PYG 120: Someone needs to hear it from YOU
PYG 119: Change your personal culture
PYG 118: Your martyrdom is no excuse
PYG 117: How you show up when you want to WIN
PYG 116: Callings call
PYG 115: Don't waste your raw materials
PYG 114: Alternate Routes
PYG 113: What is it your season to do?
PYG 112: Your genius deserves a break
PYG 111: What's keeping you from making a change?
PYG 110: Is your lane already saturated?
PYG 109: Feel behind on your goals? You can turn this year around
PYG 108: You have to sell it
PYG 107: Make your visibility a PRIORITY
PYG 105: What you can learn from what comes easy to you
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