Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
PYG 84: Cast a wider net before you call it quits
PYG 83: How to stop OVERTHINKING your genius ideas when you struggle with imposter syndrome
PYG 82: Tap into your SUPERPOWER by doing something absurd
PYG 81: You can CHARGE for your genius (even if you've always given it away for free)
PYG 80: What story are you telling yourself?
PYG 79: When the opportunity seems too big, and you don't feel ready yet
PYG 78: Safeguarding Your Mental Health as a High Achiever with Dominique Fluker
PYG 77: Create Your Own MOMENTUM
PYG 76: Do the Joyful Thing
PYG 75: The Number One Reason You're Not Getting Traction
PYG 74: From Burned Out Politico to Light Worker - How to Live in Your Light with Rebecca Thompson
PYG 73: Sometimes You Are Who You've Always Been
PYG 72: How to Use Your Energy to Assess When It's Time to Pivot
PYG 71: 5 Types of Advice Experts Can Repackage for Visibility and Revenue
PYG 70: How to Anticipate Seasons of Brand Growth and Make a Record of Your Expert Ideas
PYG 69: Making Storytelling and Visibility Accessible to Combat Erasure with Dr. Allissa Richardson
PYG 68: 3 Reasons You Need Maximum Exposure, ESPECIALLY IF you're Uncomfortable Being Seen
PYG 67: Expect Success When You've Done the Work
PYG 66: How to Make New Goals Stick with Psychologist and Early Accountability Coach Kimi Walker
PYG 65: Starting Over From the Top: Using Your Personal Brand to Change the Way You Work
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