Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
PYG 64: Being Open and Leveraging Your Magic to Create Your Dream Job After Corporate with Amber Cabral
PYG 63: How to Create a Mission and Vision for Your Life with Meico Whitlock
PYG 62: Are You Prioritizing the Source of Your Magic? Basic Requirements for Your Best Self
PYG 61: How to Declutter Your Space and Mind to Make Room for Your Genius with Kimberly Boyd Lewis
PYG 60: Let Go Of Who You Used to Be
PYG 59: 5 Questions To to Help You Reflect On the Year
PYG 58: How to Land Media Interviews For Your Brand
PYG 57: Do You Understand the Opportunity of Your Brand?
PYG 56: What if your 'flaws' are your MAGIC?
PYG 55: Are You Carrying Your Own Torch? Have You Done Your Part?
PYG 54: The Genius Of Not Giving Up
PYG 53: Over It: 5 Strategies to Push Past Impostor Syndrome
PYG 52: How to Build a LEGENDARY Brand
PYG 51: Who are you to package your genius?
PYG 50: Don't take today for granted
[Ep. 49] When Being Yourself is Doing Too Much
[Ep. 48] Are you operating like the GLOBAL BRAND that you are?
[Ep. 47] Be A Broken Record (if you really want to win)
[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50
[Ep. 45] Personal Brand Comparison: Late to the race and the lane is crowded
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