Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
PYG 104: How to uncover your genius offer
PYG 103: The power of writing it down
PYG 102: Say yes to the opportunity
PYG 101: Are you an activator or a maintainer?
PYG 100: What are you willing to create?
PYG 99: Muscle Memory
PYG 98: Break through the old story
PYG 97: Making yourself at home on your new level
PYG 96: Feedback is a gift
PYG 95: Turn off the work
PYG 94: They may not say it, but they see you
PYG 93: Strike while the iron is hot
PYG 92: How building a brand library can help people find you and your ideas
PYG 91: Staying present to witness what's unfolding
PYG 90: How to Identify Your Process
PYG 89: Why your genius needs a process
PYG 88: Your humility is a liability
PYG 87: Keep things in perspective - you can start again
PYG 86: You have a body of work
PYG 85: Stay on message when it comes to what you care about
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