Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
[Ep. 44] I help a psychologist reframe her fear of self promotion to build her brand beyond academia
[Ep. 43] Refresh Your Network - the Magic of Reconnecting After a Long Absence
[Ep. 42] Deferred not denied: keep making your lists
[The Personal Branding Journey] Prioritizing your purpose over everything
[The Personal Branding Journey] From Corporate Accounting to Purposeful Play
[The Personal Branding Journey] Making the Leap from 9-5 Job to Full-Time Consultant
[The Personal Branding Journey] Hadiya Williams on building your brand as an artist and introvert
[The Personal Branding Journey] Joy Lacy on focus, narrowing your niche and overcoming naysayers
[Ep. 41] How to harness your focus, get mindful and set clear priorities with Meico Whitlock
[Ep. 40] The World Is Telling You Who You Are: How to Stop Leaving $$ on the Table
[Ep. 39] Package Your Childhood Genius - finding your passions early with DJ Connor B
[Ep. 38] Who's Holding You Accountable? How Being in Your Head is Costing you Your Dream...
[Ep. 37] How to push past impostor syndrome and claim the full power of your gift
[Ep. 36] When preparation becomes procrastination and why you should stop listening to the experts
[Ep. 35] The Gift and the Curse of the High Achieving Mindset with Dr. Reisha Moxley
[Ep. 34] Why aren't you asking for help?
[Ep. 33] When the holidays are...hard. Dealing with the sadness that can come with the season
[Ep. 32] Do the work
[Ep. 31] Are you prioritizing connection?
[Ep. 30] Turn your homemade beauty product into an EMPIRE with Gwen Jimmere, CEO of Naturalicious
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