Package Your Genius Personal Branding Podcast
Business:Careers
We all know we should say something to be seen and heard, but...what?
How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people.
Here are a few ways to know what you have to say if you're "too close" to your genius"
AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed.
SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others?
CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk?
YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time?
YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping?
When you're clear on a starting point for a big idea you want to explore, you can:
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Define Your Big Ideas is the third step in the five step process of Package Your Genius. If you're interested in learning more about defining your big ideas, as well as the other four steps to building your most powerful personal brand, check out the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand, available on Amazon.
[Ep. 29] What do you have the CREDIBILITY to teach?
[Ep. 28] You are not your situation
[Ep. 27] How to move past self-doubt, stop holding back and start PLAYING BIG
[Ep. 26] How to move past FEAR so you can pursue your BIG DREAMS with Dr. Reisha Moxley
[Ep. 25] How to uncover the genius that's good enough to sell
[Ep. 24] How to grow your business when you hate managing people with Dr. Keith Stephenson
[Ep. 23] Moving Beyond a One-Woman Show
[Ep. 22] 4 Ways to find LIKE-MINDED colleagues as you build your brand
[Ep. 21] How to PACKAGE YOUR STORY for PRIMETIME with CBS Producer Stacey Samuel
[Ep. 20] Fix Your Focus,Transform Your Life
[Ep. 19] How to attract GAME CHANGING brand opportunities with startup investor Lauren Maillian
[Ep. 18] How to handle your HATERS and use them to fuel your dreams
[Ep. 17] Every opportunity is NOT a fit - how to evaluate.
[Ep. 16] How to attract higher paying clients
[Ep. 15] Should friends and family become clients?
[Ep. 14] 3 signs you're undercharging and why it's time to raise your rates
[Ep. 13] How to rewrite the internal narrative that is holding you back
[Ep. 12] What 2015 Made Me Realize
[Ep. 11] How to Recognize Your Calling
[Ep. 10] Four Surefire Ways to Become IRRESISTIBLE in Your Industry
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