The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 137: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: MEASURE WHAT ACTUALLY MATTERS
Ep. 136: Frank Rose: The Power of Brand Storytelling
Ep. 135: Unlock Customer Attraction: Your Guide to Selecting the Perfect Lead Magnet
MONDAY MOTIVATION: GAN AND GAIN
Ep. 134: Mastering Brand Communication: Crafting an Impactful Homepage
MONDAY MOTIVATION: BIG VISION
Ep. 133: Navigating the IPO Journey: Mastering Leadership with Dale Saxman
MONDAY MOTIVATION: JUST GET STARTED
MONDAY MOTIVATION: YOU CAN’T DO IT ALL YOURSELF
Ep. 132: Mid-Year Blues? Listen to get Back on Track
MONDAY MOTIVATION: MID YEAR REVIEW
Ep. 131: The Entrepreneur’s North Star: Unlocking Success Through Accountability
MONDAY MOTIVATION: FEEDBACK LOOP
Ep. 130: The Costly Consequences of Cutting Corners in Marketing
MONDAY MOTIVATION: DON’T TAKE YOUR FOOT OFF THE GRASS
Ep. 129: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: GET BACK UP
Ep. 128: Maximizing Your Potential: Unleashing the Power of Marketing Strategy and Execution
MONDAY MOTIVATION: YOU MIGHT NOT HAVE ADHD
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