Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 038: How to Build a Platform with Darren Stehle
ITT 037: How to Dream Big and Take Action with Simon Granner
ITT 036: How to Build an Export Business with Rachel Glueck
ITT 035: How to Grow Your Business with Doug Geiger
ITT 034: How to Network Like a Boss with Rachel Gilliam
ITT 033: How to Become a Better (and Funnier) Public Speaker with David Nihill
ITT 032: How to Build Your Brand with Navid Moazzez
ITT 031: How to Build a Million Dollar Sales Funnel with Ryan Levesque
ITT 030: How to Triple Your Productivity with Charlie Gilkey
ITT 029: How to Make $1 Million Freelancing with Liam Veitch
ITT 028: Fighting Soldier Suicide with Timothy Lawson
ITT 027: How to Promote Yourself to the Top with Dan Schawbel
ITT 026: Creating an Arts and Culture Magazine from Scratch with Richard Melendez
ITT 025: Crafting Culinary Perfection with Antonio Diaz
ITT 024: Veterans Rebuild America with Chad Grills
ITT 023: MVP Validation with Cheryl Woodhouse
ITT 022: Content Warfare with Ryan Hanley
ITT 021: Working in the Gift Economy with Adrian Hoppel
ITT 020: How to Develop Courage In Writing with Dave Ursillo
ITT 019: How to Start a Film Festival from Scratch with Stephen Ananicz
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