Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 018: Bootstrapping a Tech Startup with John Genovese
ITT 017: From Hobby to 6 Figure Business with Cliff Ravenscraft
ITT 016: First Try Bestseller with Jason Andrew Bond
ITT 015: Disrupting Digital Commerce with Ryan Delk
ITT 014: Creative Health with Jennifer Blanchard
ITT 013: Setting Entrepreneurs on Fire with John Lee Dumas
ITT 012: Conquering Mountains with Dan Adams
ITT 011: Smart Business with John Corcoran
ITT 009: Marketing Strategy with Tommy Walker (part 1 of 2)
ITT 008: Getting Paid to Exist with Jonathan Mead
ITT 007: Vagabonding with Benjamin Jenks
ITT 006: Creating New Paradigms with Clay Hebert
ITT 005: Engineering Perfect Design with Nate Kutsko
ITT 004: How to Build a Massively Successful Blog, Get Published, and Live Your Passion with Jeff Goins
ITT 003: How to Become a Published Author with Al Pittampalli
ITT 002: How to Dominate Fear, Draw Your Own Map, and Live Boldly with AJ Leon
ITT 001: Welcome to the official In the Trenches Podcast
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