The One to One Consumer Marketing Podcast
Business:Marketing
Max speaks with Álvaro Castañeda, Head of CRM and Customer Service at Freepik Company. They discuss how Freepik starts their personalization efforts as soon as the customer registers, how they manage their data, and how they use mission-driven teams to accomplish a common goal. They also talk about the challenges to CRM today, how AI can be a tool to enhance CRM, and what channels will be important in the future.
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