The One to One Consumer Marketing Podcast
Business:Marketing
General Mills' Jay Picconatto on Better Ways to Collect and Use Data to Personalize Customer Experiences
Max speaks with Jay Picconatto, Global Commerce Lead at General Mills. They discuss the ways marketers can collect and use data to deliver better results to customers, and how data from various sources scales personalization efforts. They also talk about how GM is leveraging AI and automation in content creation, what channels and "disposable content" are working for them, and the technology shaping the future of marketing.
Topics discussed:
Create your
podcast in
minutes
It is Free