The One to One Consumer Marketing Podcast
Business:Marketing
Anywhere Real Estate's David Marine on Continuing the Legacy of Ingenuity at Coldwell Banker
At the time of this recording, David was the CMO of Coldwell Banker. He has since transitioned to CMO of Coldwell Banker's parent company, Anywhere Real Estate.
Max speaks with David Marine, Chief Marketing Officer at Anywhere Real Estate, the parent company of Coldwell Banker. They discuss how Coldwell Banker is building on 117 years of ingenuity in their marketing efforts, as well as how and why they executed their recent rebrand. They also talk about how to target two primary audiences, their focus on creating national campaigns that can be customized at the local level, and how they embrace new social media and technological opportunities.
Topics discussed:
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