The One to One Consumer Marketing Podcast
Business:Marketing
Beiersdorf's Axel Adida on Staying Relevant with Your Strategies, Skills, and Technologies
Max speaks with Axel Adida, Chief Digital Officer at Beiersdorf. They discuss how marketers need to be flexible "in mind and skills" with technological and customer behavior changes, especially when initiatives like cookie deprecation are shifting how to grab customer attention. They also talk about how unique content leads to self-select personalization, what tech trends are impacting marketing today, and how learning hard skills improves problem-solving.
Topics discussed:
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