There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
Links:
Links Referenced:
COO of LinkedIn, Dan Shapero: Discussing Go to Market Leadership
B2B General Manager of Calm, Jim Herbold: Describing ‘Unicorn Meat’
VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales
SVP Sales Modern Health, Hannah Willson: Overcoming the Stigma of Mental Health in Sales
Chief Sales Officer at Brex, Sam Blond: Recruiting Talent
CRO Cockroach Labs, Jeff Miller: Building an Effective Open Source Go to Market Strategy
VP Sales at Mixpanel, Meka Asonye: Exploring Analytics, High Velocity Sales, and Stigmas
CRO CircleCI, Jane Kim: Leading with Vulnerability and Making Mistakes
CRO TripActions, Carlos Delatorre: The Science of Sales
CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
VP of Sales at Palo Alto Networks, Jeff StClair : Discovering, Recruiting, and Coaching Sales Talent
Chief Sales and Success Officer at Slack, Bob Frati: Exploring Slack’s Key Growth Levers and Competition
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