There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
#152 CEO Gainsight, Nick Mehta: Human-First
#151 CEO Outreach, Manny Medina: 10M or Die
#150 CEO Box, Aaron Levie w/ Mamoon Hamid: Open For Business
#149 Co-CEO Workday, Carl Eschenbach: A Life of Significance
#148 Former Snowflake CEO, Bob Muglia: The Datapreneurs
#147 Ex-Waze CEO & Founder of Post News, Noam Bardin: Hockey Sticks and Plateaus
#146 Co-founder and CEO Rubrik, Bipul Sinha: Authenticity Reigns
#145 CRO Tealium, Ted Purcell: Snap Into It
#144 CEO Lacework, Jay Parikh: Quiet Intensity
#143 CEO HashiCorp, Dave McJannet: Phase Shifts
#142 President of DocuSign, Robert Chatwani: Get Uncomfortable
#141 CEO Navan, Ariel Cohen: Be Naive!
#140 CRO Walmart, Seth Dallaire: How You Show Up
#139 CEO Coach, Matt Mochary: Coaching Greatness
#138 CEO Motive, Shoaib Makani w/ Ilya Fushman: Powering the Physical Economy
#137 CEO Oura, Tom Hale: Business & Backgammon
#136 COO Modern Treasury, Rachel Pike: Golden Ticket
#135 CMO & CSO GitLab, Ashley Kramer: The Three Ps
#134 Chief Bizdev Officer at Uber, Jen Vescio: Buy, Build, or Partner
#133 CEO Palo Alto Networks, Nikesh Arora: Create Certainty
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