There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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#133 CEO Palo Alto Networks, Nikesh Arora: Create Certainty
#132 Former 49ers Quarterback Alex Smith and Former Warriors Guard Shaun Livingston: Hard Steps
#131 Golden State Warriors Forward Andre Iguodala: The Sixth Man
#130 Former Vice President Al Gore: Relentless
#129 CRO Zapier, Giancarlo “GC” Lionetti: Recheck, Rebalance
#128 Former COO and Corporate Officer at Stripe, Claire Hughes Johnson: Scaling People
#127 CEO Intuit Mailchimp, Rania Succar: Consistent Inner Equilibrium
#126 CRO Gem, Lesley Young: Hard Yards
#125 CRO Starburst, Javier Molina: Reading Cues
#124 Founding CRO at Procore, Dennis Lyandres: Defining "Winning"
#123 CEO GitHub, Thomas Dohmke: Open-Source Values
#122 President and Board Member at Freshworks, Dennis Woodside: What If This Goes Really Well?
#121 Founder and Co-CEO Brex, Henrique Dubugras: Pivot or Else
#120 Chairman & CEO ServiceNow, Bill McDermott: Full Speed Ahead
#119 Co-founder and CEO Gong, Amit Bendov: No Royalty
#118 Dean of Stanford GSB, Jonathan Levin: Innovation Engines
#117 Co-founder and COO Cloudflare, Michelle Zatlyn: A Better Internet
#116 Grit Recap: 9 Intersections of Personal and Professional
#115 Executive Board Member at SAP, Scott Russell: Chief Optimist Officer
#114 CMO GE, Linda Boff: Play ‘Til the Whistle
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