There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
Co-Founder & CEO Charm Industrial, Peter Reinhardt: “All That Matters Is What the Customers Are Telling You”
Co-Founder & CEO Clari, Andy Byrne: Machine Learning and Human Feeling
Co-Founder & COO Okta, Frederic Kerrest: Zero to IPO
Founder & CEO Flock Safety, Garrett Langley: Tech That Makes Everyone Safer
COO Ironclad, Leyla Seka: More Equal Is Always Better
Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals
Founder & CEO Thrive, Arianna Huffington: Life Is About More Than Money and Power
CMO Airtable, Archana Agrawal: Success Is Not a Formula
CMO Square, Lauren Weinberg: Self-made boss
Co-Founder & CEO Handshake, Garrett Lord: The Billion-Dollar Question That Changed College Recruiting
CMO Thoughtspot, Scott Holden: Tactics, Strategy, and Downhill Skiing
Co-founder & CEO ZoomInfo, Henry Schuck: This Job Is Not Supposed to Be Fun
CRO Articulate, Jaimie Buss: A Problem Solver That Happens to be Good at Sales
CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right
VP of Sales at Hopin, Javier Ortega Estrada: Ingredients for High Growth and a Good Paella
President at Confluent, Erica Schultz: Cashing in on Your Currency
CRO Zoom, Ryan Azus: It’s Not Zoom Fatigue, It’s Work Fatigue
CCO Instabase, Ozge Ozcan: Rising and Falling - Like a Phoenix
CMO Samsara, Sarah Patterson: What You Do vs. Why It Matters
CRO Calendly, Kate Ahlering: Embracing Leadership - On and Off the Basketball Court
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