There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
VP of Global Professional Services at PayPal, Marcy Campbell: Risk and Reward: Creating Successful Sales Organizations
CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure
CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams
CRO Box, Mark Wayland: Forging Positive Sales Cultures
VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market
CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy
SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader
CSO Relativity, Peter Kim: The Values of a People-Centric Leader
CRO PagerDuty, Dave Justice: The Principles of Successful Crisis Leadership
CRO Amplitude, Matt Heinz: Exploring The Mindset of a Successful Sales Leader
SVP Global Strategic Services at UiPath, Jay Snyder: Driving Customer Engagement Through Value-Based Selling
CRO Clari, Kevin Knieriem: Exploring the Benefits of Data-Driven Sales
CRO ServiceTitan, Ross Biestman: ‘Team Before Self’: Motivating High-Performing Salespeople
CRO Snowflake, Chris Degnan: Building Snowflake’s Successful Sales Organization from the Ground Up
CRO Flexport, Will Urban: Streamlining Global Trade With Revolutionary Technology
Founder and CEO of Applied Intuition, Qasar Younis: Creating Customer-Oriented Company Cultures
Board Director at Fastly, Kelly Wright: How She Went from Selling Door to Door to Board Director
CRO Auth0, Dave Wilner: Discussing Growth and Leadership
CRO Atlassian, Cameron Deatsch: Exploring Atlassian’s Unorthodox Strategy
CRO Twilio, Marc Boroditsky: A Behind the Scenes Look at Twilio’s Go to Market Strategy
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