There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
#173 Author of “The Qualified Sales Leader,” John McMahon: The Five-Time CRO
#172 Professor at UPenn & Author, Angela Duckworth: Grit
#171 Founder and Former CEO Drift, David Cancel: Never Trapped
#170 Chairman of Kleiner Perkins, John Doerr: Getting Into Trouble with Disruptors (Encore)
#169 CEO and Founder Cato Networks, Shlomo Kramer: The Burden of Persona
#168 CEO and Founder Glean, Arvind Jain w/ Mamoon Hamid: New Playbook
#167 CEO StockX, Scott Cutler: Detroit’s First Unicorn
#166 Executive Chairman and Former CEO Attentive, Brian Long: Problem Hunting
#165 Former CEO and Co-Founder of Zillow, Spencer Rascoff: Real Estate Voyeurism
#164 CEO and Co-Founder Duolingo, Luis von Ahn: "The Pitch Was Never Pittsburgh"
#163 CEO Bill, René Lacerte: Hourglass Leadership
#162 CEO and Co-Founder Rippling, Parker Conrad w/ Mamoon Hamid: Compounding
#161 Founder and EVP of Oracle NetSuite, Evan Goldberg: Endless Possibilities
#160 CEO Grammarly, Rahul Roy-Chowdhury: Better, Not More
#159 CEO 1Password, Jeff Shiner: Chief Eliminator of Obstacles
#158 CRO Anduril Industries, Matt Steckman: On Defense
#157 CEO Udemy, Greg Brown: The Plunge
#156 CRO Snowflake, Chris Degnan: Part 2
#155 CEO Yahoo, Jim Lanzone: Brand Rejuvenation
#154 Remix: Tornadoes, Unicorn Meat, and Hypergrowth Sales
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