There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
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Links Referenced:
COO Cameo, Brian Frank: From Professional Networks to Celebrity Networks
President of Field Operations at BetterUp, Marc Maloy: Building Better Organizations by Building Successful People
CEO Incorta, Scott Jones: From Running Sales to Running a Company, and Everything in Between
Head of eSports at Activision Blizzard, Brandon Snow: Building 'Generational Fandom' of Professional Video Game Teams
Head of Revenue and BD at Asana, Oliver Jay: The Cutting Edge of Product-Led Growth
SVP Sales at Affirm, Eric Morse: Exploring The Partnership Between Engineering and Sales
CRO Front, LB Harvey: Moving Up-Market + Operational Excellence
CRO/CSO Dialpad, Dan O’Connell: Taking Risks and Running a Company
CCO Figma, Amanda Kleha: The Strategies Behind Figma’s $10 Billion Valuation
CRO Okta, Steve Rowland: Identifying and Developing Future Business Leaders
CRO Thrive, Renu Gupta: Building Positive Personal and Professional Habits
SVP Sales at Iterable, Jan Zeman: Hiring and Coaching Successful Sales Talent
Chief Customer Officer at Xero, Rachael Powell: The Power of Positive Psychology: Creating Authentic Company Cultures
President of Sprout Social, Ryan Barretto: Establishing a Compelling Company Vision
SVP Revenue at GitHub, Erica Anderson: Combining Top-Down and Bottom-Up Sales Motions
CRO DataStax, Harry Ault: The Three Steps to a Successful Tech Company Turnaround
VP Unity Technologies, Laura Palmer: Going The Extra Mile: Forging Meaningful Customer Connections
President and COO Golden State Warriors, Brandon Schneider: Building One of the NBA’s Most Valuable Teams
CRO RealReal, Kayti Sullivan: Setting Priorities in Work and in Life
CRO UiPath, Thomas Hansen: Balancing the Art and Science of Sales
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