If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicating such areas of value to customers is a crucial aspect of keeping a business growing.
On this episode of Go to Market Grit, Jay and Joubin discuss ways to build respect as a new leader, how to effectively communicate a product’s value to a customer, and why simplifying a business is crucial to successfully scaling it.
Links:
CRO Atlassian, Cameron Deatsch: Exploring Atlassian’s Unorthodox Strategy
CRO Twilio, Marc Boroditsky: A Behind the Scenes Look at Twilio’s Go to Market Strategy
SVP and Head of Sales at AppsFlyer, Mar Brandt: Leadership Insights
COO of LinkedIn, Dan Shapero: Discussing Go to Market Leadership
B2B General Manager of Calm, Jim Herbold: Describing ‘Unicorn Meat’
VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales
SVP Sales Modern Health, Hannah Willson: Overcoming the Stigma of Mental Health in Sales
Chief Sales Officer at Brex, Sam Blond: Recruiting Talent
CRO Cockroach Labs, Jeff Miller: Building an Effective Open Source Go to Market Strategy
VP Sales at Mixpanel, Meka Asonye: Exploring Analytics, High Velocity Sales, and Stigmas
CRO CircleCI, Jane Kim: Leading with Vulnerability and Making Mistakes
CRO TripActions, Carlos Delatorre: The Science of Sales
CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
VP of Sales at Palo Alto Networks, Jeff StClair : Discovering, Recruiting, and Coaching Sales Talent
Chief Sales and Success Officer at Slack, Bob Frati: Exploring Slack’s Key Growth Levers and Competition
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