If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicating such areas of value to customers is a crucial aspect of keeping a business growing.
On this episode of Go to Market Grit, Jay and Joubin discuss ways to build respect as a new leader, how to effectively communicate a product’s value to a customer, and why simplifying a business is crucial to successfully scaling it.
Links:
CMO Samsara, Sarah Patterson: What You Do vs. Why It Matters
CRO Calendly, Kate Ahlering: Embracing Leadership - On and Off the Basketball Court
CEO Loom, Joe Thomas: Communication, the Mother of All Skills
President at Databricks, Andy Kofoid: Reinvention at Any Stage
Former CEO Splunk, Doug Merritt: Creating 360° Order in Chaos
CEO Stord, Sean Henry: Supply Chains... Are Fun?
Former President at NetApp, Tom Mendoza: Sustaining Urgency and Injecting Tension
President, Global Strategic Customers at Salesforce, Jim Steele: Measuring Your Facetime
CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers
CRO Nextdoor, Heidi Andersen: Nurturing an Elastic Mind
CMO Rippling, Matt Epstein: Building the Supermarket of SaaS
CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward
CRO Unqork, Philip Lacor: Playing the Infinite Game
CBO Duolingo, Bob Meese: Carrying Culture Through Language
CRO Pendo, Jennifer Brannigan: Un-designing Your Leadership Path
CRO Rubrik, Brian McCarthy: Embedding Missionary Values Into Company Culture
President and COO Coinbase, Emilie Choi: Rising Through the Crypto Ranks
COO Bloomreach, Christy Augustine: Thin Mints and Company Building
CEO Alteryx, Mark Anderson: Transformation Starts with Leadership
CEO Relativity, Mike Gamson: Fueling the Next Technology Ecosystems
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