If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicating such areas of value to customers is a crucial aspect of keeping a business growing.
On this episode of Go to Market Grit, Jay and Joubin discuss ways to build respect as a new leader, how to effectively communicate a product’s value to a customer, and why simplifying a business is crucial to successfully scaling it.
Links:
#174 CEO and Co-Founder Ginkgo Bioworks, Jason Kelly: Life Finds a Way
#173 Author of “The Qualified Sales Leader,” John McMahon: The Five-Time CRO
#172 Professor at UPenn & Author, Angela Duckworth: Grit
#171 Founder and Former CEO Drift, David Cancel: Never Trapped
#170 Chairman of Kleiner Perkins, John Doerr: Getting Into Trouble with Disruptors (Encore)
#169 CEO and Founder Cato Networks, Shlomo Kramer: The Burden of Persona
#168 CEO and Founder Glean, Arvind Jain w/ Mamoon Hamid: New Playbook
#167 CEO StockX, Scott Cutler: Detroit’s First Unicorn
#166 Executive Chairman and Former CEO Attentive, Brian Long: Problem Hunting
#165 Former CEO and Co-Founder of Zillow, Spencer Rascoff: Real Estate Voyeurism
#164 CEO and Co-Founder Duolingo, Luis von Ahn: "The Pitch Was Never Pittsburgh"
#163 CEO Bill, René Lacerte: Hourglass Leadership
#162 CEO and Co-Founder Rippling, Parker Conrad w/ Mamoon Hamid: Compounding
#161 Founder and EVP of Oracle NetSuite, Evan Goldberg: Endless Possibilities
#160 CEO Grammarly, Rahul Roy-Chowdhury: Better, Not More
#159 CEO 1Password, Jeff Shiner: Chief Eliminator of Obstacles
#158 CRO Anduril Industries, Matt Steckman: On Defense
#157 CEO Udemy, Greg Brown: The Plunge
#156 CRO Snowflake, Chris Degnan: Part 2
#155 CEO Yahoo, Jim Lanzone: Brand Rejuvenation
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