If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicating such areas of value to customers is a crucial aspect of keeping a business growing.
On this episode of Go to Market Grit, Jay and Joubin discuss ways to build respect as a new leader, how to effectively communicate a product’s value to a customer, and why simplifying a business is crucial to successfully scaling it.
Links:
Founder & CEO Freshworks, Girish Mathrubootham: Success Is In the Big Things, Happiness Is In the Small Things
CMO Riot Games, Jason Bunge: Change Is Inevitable, Get Used To It
Co-Founder & CEO Charm Industrial, Peter Reinhardt: “All That Matters Is What the Customers Are Telling You”
Co-Founder & CEO Clari, Andy Byrne: Machine Learning and Human Feeling
Co-Founder & COO Okta, Frederic Kerrest: Zero to IPO
Founder & CEO Flock Safety, Garrett Langley: Tech That Makes Everyone Safer
COO Ironclad, Leyla Seka: More Equal Is Always Better
Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals
Founder & CEO Thrive, Arianna Huffington: Life Is About More Than Money and Power
CMO Airtable, Archana Agrawal: Success Is Not a Formula
CMO Square, Lauren Weinberg: Self-made boss
Co-Founder & CEO Handshake, Garrett Lord: The Billion-Dollar Question That Changed College Recruiting
CMO Thoughtspot, Scott Holden: Tactics, Strategy, and Downhill Skiing
Co-founder & CEO ZoomInfo, Henry Schuck: This Job Is Not Supposed to Be Fun
CRO Articulate, Jaimie Buss: A Problem Solver That Happens to be Good at Sales
CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right
VP of Sales at Hopin, Javier Ortega Estrada: Ingredients for High Growth and a Good Paella
President at Confluent, Erica Schultz: Cashing in on Your Currency
CRO Zoom, Ryan Azus: It’s Not Zoom Fatigue, It’s Work Fatigue
CCO Instabase, Ozge Ozcan: Rising and Falling - Like a Phoenix
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