If a customer doesn’t understand how a product will provide a positive impact to their business, will they buy it? It may seem like a simple question — but for Jay Snyder, identifying and communicating such areas of value to customers is a crucial aspect of keeping a business growing.
On this episode of Go to Market Grit, Jay and Joubin discuss ways to build respect as a new leader, how to effectively communicate a product’s value to a customer, and why simplifying a business is crucial to successfully scaling it.
Links:
#114 CMO GE, Linda Boff: Play ‘Til the Whistle
#113 CEO PagerDuty, Jennifer Tejada: The Re-Finder
#112 Former President at Tesla / CEO of DVx Ventures, Jon McNeill: First-Principles
#111 Founder and CEO Whoop, Will Ahmed: Unlocking Optimal Human Performance
#110 Former CRO / Advisor at Notion, Olivia Nottebohm: Grow Fast or Die Slow
#109 Co-founder and CEO, Databricks Ali Ghodsi: The Difference Between Truth and Data
#108 COO Zscaler, Dali Rajic: If You’re Not Always Learning, You’ll Get Wiped Out
#107 Founding CRO at Flexport, Ben Braverman: The Power of Genuine Curiosity
#106 Co-founder & CEO Sweetgreen, Jonathan Neman: The Restaurant Company of the Future
#105 AOL Founder & CEO Revolution, Steve Case: The Rise of the Rest
#104 Co-founder of Intuit, Scott Cook: The Power of Paradigms
#103 Founder & CEO Productboard, Hubert Palan w/ Ilya Fushman: Chasing Perfection
#102 CEO Qualcomm, Cristiano Amon: We’re In a Hurry to Get to the Future
#101 CEO Google Cloud, Thomas Kurian: Competitor-Aware and Customer-Obsessed
#100 Chairman of Kleiner Perkins, John Doerr: Getting Into Trouble with Disruptors
CEO Touch the Top, Erik Weihenmayer: Climbing Everest Blind
Co-founder and CEO G2, Godard Abel: Finding Opportunity in Challenging Times
Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling
CMO Canva, Zach Kitschke: From Employee Number 5 To $40 Billion Valuation
Founder & CEO Freshworks, Girish Mathrubootham: Success Is In the Big Things, Happiness Is In the Small Things
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