Being seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is easy, where they trust you, where they go along with your work.
A client hires you to rebrand their business, to build them a website, and they let you take the lead. They listen to what you say. They say yes to the work you show them.
That’s the dream, right? But it's the opposite of what we've all experienced when we first started our businesses.
So what does it take to be seen as an expert, a trusted advisor, to really be seen as a professional so that clients really listen to you and take your direction?
Tune in to find out!
Tune into this episode to hear:
Resources:
EP 47: The Best of Show Your Business Who's Boss – Jesse Sommer
EP 46: The Best of Show Your Business Who’s Boss – Brett Lavender
EP 45: The Best of Show Your Business Who’s Boss – Jean Tang
EP 44: The Best of Show Your Business Who’s Boss – Amie Sheridan
EP 43: Lee Rowley – Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need
EP 42: Nicole Antonio-Gadsdon – Where HR Fits in a Company's Brand, "Stealing" From Copywriters, and When HR Wears the Marketing Hat with Nicole Antonio-Gadsdon
EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"
EP 40: Shannon Siriano Greenwood – Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community
EP 39: Ben Potts – Running a Restaurant in the Pandemic, Spotting New Opportunities, and Starting a Consultancy Business
EP 38: Max Miller – The Magic of Taking Action and Reclaiming the Stories We Tell About Ourselves
EP 37: Kristina Semos – Responding to Business Challenges Due to COVID Without Devaluing Your Brand
EP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need Them
EP 35: The Evolution of Worst of All Design and Steve Wasterval's Perspectives on the Business Side of His Creative Work
EP 34: Steve Wasterval – Building an Audience and a Sustainable Business From Your Creative Work
EP 33: Steve Wasterval – The Journey From Being an Artist to Being an Artist Who Makes a Living With His Art
EP 32: Brent Weaver – The Business Value of Focus, Less is More, and Getting the Right Advice at the Right Time
EP 31: James Heaton – Holding Ourselves Accountable, Continuous Learning, and the Real Value of Our Failures
EP 30: Why Giving Thanks is a Super Power
EP 29: Ediuska Laurens – What's Possible: Leverage Your Expertise, Lean Into Your Big Vision, and Build a Purpose-Driven Business
EP 28: Preparing Yourself to Take Bigger Leaps and Building Your Confidence in the Process
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