The Scalable Marketing Machine Podcast
Business:Entrepreneurship
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Ep. 149: The Leadership Meeting Cadence
Ep. 148: 5 Traits of a Great Startup Leader You Can Adopt Today
MONDAY MOTIVATION: DON’T GET SUCKED IN (TO INSTAGRAM)
Ep. 147: Starting with Systems with Ernesto Mandowsky
MONDAY MOTIVATION: ACCOUNTABILITY PARTNER
MONDAY MOTIVATION: TRACK TIME
Ep. 146: Cultivating a High-Performing Team Without Micromanagement
Ep. 145: How to Set Sales and Marketing Targets: A Step-by-Step Guide for Entrepreneurs
MONDAY MOTIVATION: CELEBRATE
Ep. 144: The Biggest Mistakes Founders Make when Building a Marketing Team and How to Avoid Them
MONDAY MOTIVATION: KEEP GOING
Ep. 143: Why your Q4 Marketing Strategy is Important for Finishing the Year Strong
Ep. 142: Where and How to Find the Best Marketing Talent
Ep. 141: 10 Ways to stand out in a crowded market place
Ep. 140: Lessons from Unicorn Founder, Suneera Madhani
Ep. 139: Customer Profile vs Customer Segment
MONDAY MOTIVATION: BUILD A TEAM
Ep. 138: Growing with Metrics: The Proven 3-Step Formula for Sustainable Growth
MONDAY MOTIVATION: LAST DAYS OF SUMMER
MONDAY MOTIVATION: WHO ARE YOU BECOMING
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