The Scalable Marketing Machine Podcast
Business:Entrepreneurship
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
Ep. 137: Ads Basics: Managing an Ad Manager
MONDAY MOTIVATION: MEASURE WHAT ACTUALLY MATTERS
Ep. 136: Frank Rose: The Power of Brand Storytelling
Ep. 135: Unlock Customer Attraction: Your Guide to Selecting the Perfect Lead Magnet
MONDAY MOTIVATION: GAN AND GAIN
Ep. 134: Mastering Brand Communication: Crafting an Impactful Homepage
MONDAY MOTIVATION: BIG VISION
Ep. 133: Navigating the IPO Journey: Mastering Leadership with Dale Saxman
MONDAY MOTIVATION: JUST GET STARTED
MONDAY MOTIVATION: YOU CAN’T DO IT ALL YOURSELF
Ep. 132: Mid-Year Blues? Listen to get Back on Track
MONDAY MOTIVATION: MID YEAR REVIEW
Ep. 131: The Entrepreneur’s North Star: Unlocking Success Through Accountability
MONDAY MOTIVATION: FEEDBACK LOOP
Ep. 130: The Costly Consequences of Cutting Corners in Marketing
MONDAY MOTIVATION: DON’T TAKE YOUR FOOT OFF THE GRASS
Ep. 129: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: GET BACK UP
Ep. 128: Maximizing Your Potential: Unleashing the Power of Marketing Strategy and Execution
MONDAY MOTIVATION: YOU MIGHT NOT HAVE ADHD
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show