The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Ep. 149: The Leadership Meeting Cadence
Ep. 148: 5 Traits of a Great Startup Leader You Can Adopt Today
MONDAY MOTIVATION: DON’T GET SUCKED IN (TO INSTAGRAM)
Ep. 147: Starting with Systems with Ernesto Mandowsky
MONDAY MOTIVATION: ACCOUNTABILITY PARTNER
MONDAY MOTIVATION: TRACK TIME
Ep. 146: Cultivating a High-Performing Team Without Micromanagement
Ep. 145: How to Set Sales and Marketing Targets: A Step-by-Step Guide for Entrepreneurs
MONDAY MOTIVATION: CELEBRATE
Ep. 144: The Biggest Mistakes Founders Make when Building a Marketing Team and How to Avoid Them
MONDAY MOTIVATION: KEEP GOING
Ep. 143: Why your Q4 Marketing Strategy is Important for Finishing the Year Strong
Ep. 142: Where and How to Find the Best Marketing Talent
Ep. 141: 10 Ways to stand out in a crowded market place
Ep. 140: Lessons from Unicorn Founder, Suneera Madhani
Ep. 139: Customer Profile vs Customer Segment
MONDAY MOTIVATION: BUILD A TEAM
Ep. 138: Growing with Metrics: The Proven 3-Step Formula for Sustainable Growth
MONDAY MOTIVATION: LAST DAYS OF SUMMER
MONDAY MOTIVATION: WHO ARE YOU BECOMING
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