The One to One Consumer Marketing Podcast
Business:Marketing
”State of B2C Customer Retention” Roundtable with iRobot’s Erin Bonsang, Delivery Hero’s Tobias Lüder, and Voi Technology’s Carl-Adam Markborn
In this special episode, Ben speaks with Erin Bonsang, Head of Owned Channels at iRobot, Tobias Lüder, Head of CRM, Europe at Delivery Hero, and Carl-Adam Markborn, Head of CRM at Voi Technology. Together they discuss the findings of Spectrm's recent survey on the "State of B2C Customer Retention," including how the focus on retention has shifted, how to measure retention success, which channels are more effective than others, the challenge of managing customer expectations, the tech tools each marketer uses, and more.
Topics discussed:
Create your
podcast in
minutes
It is Free