Digital Marketing That Puts People First
Business:Marketing
Episode Summary:
In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld (WMQ), Mike discusses his shift to CEO at Pluss Communities — a tech startup reshaping aged care and retirement living through customised community apps.
Exploring Mike's three-decade commitment to community service irrespective of boundaries, the conversation highlights his enduring passion for assisting those in need. At Pluss Communities, Mike uses technology to strengthen community ties, positively impacting lives and fostering vibrant social connections.
Mike's extensive career spans diverse roles, ranging from executive leadership, youth work, education, content creation, event management, and public speaking. He's held senior positions in marketing, fundraising, communications, customer relations, sales, and community service management.
This podcast unveils Mike's personal motivations driving his marketing career, shedding light on the pivotal moment he discovered his enthusiasm for this field. His unique journey from Wesley Mission Qld to spearheading a tech startup provides insights into his evolving roles and experiences, culminating in his current mission of empowering communities through innovative technology.
Listeners gain deep insights into Mike's marketing philosophy, centred on putting people first. Join this engaging conversation with Mike Jeffrey, offering a comprehensive insight into his journey, core values, and the principles shaping his impactful approach to modern marketing.
Learn More:
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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