Digital Marketing That Puts People First
Business:Marketing
SEO is an essential component of digital marketing, helping your clients find you in search engines like Google and Bing. At first, SEO can seem overwhelming, and we often find that our clients who have tried to use SEO in the past, have found it confusing and have struggled to find success in it. As the foundation is essential to the structure of a house, we need a rock-solid SEO plan. We can then spend the following 12 months putting together the SEO processes to help more people find your website, getting you more leads so you can grow your business.
SEO exploration is the work that must be done to create a solid foundation to build your SEO and help you develop a strategy.
In this episode, we will discuss those four stages of SEO exploration; keyword mapping, siloing, the 50+ checklist and the 12-month rollout plan. We will go through how to find the best keywords to help you find clients and ensure your website is correctly set up. We also discuss how to structure a 12-month rollout plan.
As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. and Rich Brown, our SEO Manager at TheOnlineCo. We want to make sure you feel confident in your SEO and digital marketing and that you see results.
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Key Moments:03:28 - Stage One – Keyword Mapping
13:41 - Stage Two – Siloing
21:40 - Stage Three – The 50+ Point Checklist
25:48 - Stage Four – 12-Month Rollout Plan
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Learn More:
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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