Digital Marketing That Puts People First
Business:Marketing
Have you ever considered running your own Facebooks ads? Maybe you’ve already given it a shot and thought that they weren't very successful, or perhaps they are performing well and you’re wondering if they could be doing better?
In this episode of Digital Marketing That Puts People First we ask the question ‘Should I DIY Facebook Ads?’ Now we know we’re an agency that provides this service, but we promise to give you an unbiased perspective on when you can and should DIY your Facebook Ads, as well as when you should get a professional involved as there are cases to be made for both.
As always, you’ll hear from James Parnwell Founder and Managing Director of TheOnlineCo. and Jess Colusso our Sales and Marketing Manager at TheOnlineCo. As well as Christie McDougall, Head of Strategy at TheOnlineCo. and a Facebook Ads expert!
It’s fair to say that Facebook and the social media advertising landscape in general is constantly changing. From the targeting options available to the actual layout out and interface of the platforms, it can be hard to keep up let alone be ahead of the game and have new ads ready to go quickly and so we want to talk through 5 key things you should consider when deciding whether or not to DIY your Facebook Ads or if you should get an expert involved.
We’ll look at the size of your business and why that even matters, we explain the time involved with managing campaigns and if it’s worth your time. We’ll also unpack the reasons why you need to be able to track results correctly, we’ll look at what all the changes mean for small to medium businesses and how to keep up with them and we explain what to do when ads just don’t work.
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Key Moments:1:00 Meet Christie McDougall – Facebook Ads pro and Head of Strategy at TheOnlineCo.
5:18 Consideration #1 - What is the size of your business?
10:56 Consideration #2 - How much time does it take to set up and manage campaigns?
13:28 When does the chewing gum lose its flavour and what to do about it.
14:50 Can’t I just ‘Boost’ posts?
20:27 Consideration #3 - Can you set up tracking to measure results properly?
24:46 What does not measuring results and dieting have in common?
26:27 Consideration #4 – Are you willing to keep up with all the changes and what do they mean for small to medium and businesses?
32:39 Consideration #5 - What if the ads don’t work? Are you able to problem solve?
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Learn More:More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/
More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/
Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/
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S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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