Digital Marketing That Puts People First
Business:Marketing
How do you truly know who your competitors are and whether or not they’re out performing you?
In this episode of Digital Marketing That Puts People First we ask you the question ‘Are your competitors beating you?’ And what we mean by that is, do you know who your actual competitors are and do you know what their strengths and weakness are?
Over the years we’ve developed a process for identifying and assessing the competition and today we want to share that process with you so that you can assess the competition in your industry and give yourself a clear picture of how you are positioned against them.
We’ll explain to you how to find who your competitors are (not just the 2 or 3 main ones you know of), show you how to use a traffic light system to get a 10,000 foot (big picture) overview of them all, we’ll talk you through how to identify what opportunities and conversely what threats are in your industry based on the research you’ve done.
As always, you’ll hear from James Parnwell Founder and Managing Director of TheOnlineCo. As well as Jess Colusso our Sales and Marketing Manager at TheOnlineCo.
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Key Moments:1:13 How do you find your competition
3:45 How to get a 10,000 foot (big picture) overview of the competition
4:14 The traffic light system
9:14 How to see what Facebook and Instagram ads your competitors are running
20:30 Can you identify opportunities in your industry
27:57 Can you identify threats to your business
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Learn More:More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/
Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/
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S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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