Digital Marketing That Puts People First
Business:Marketing
What’s the fuss about Google Ads?
In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for about 12 years now, so it’s safe to say we know all the ins and outs of running a successful campaign. In this episode, we demystify all the things you're wondering about Google ads, including when to use it and when not to use it.
Learn more from Heidi Jones, Google Ads expert and SEM manager at TheOnlineCo, and James Parnwell, Founder and Managing Director of TheOnlineCo. Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign, take you through some of our experiences with Google Ads over the past 12 years, as well as unpack the misconceptions around the link between SEO and Google Ads.
And as a bonus, we explain the Google Ad grant program for not-for-profits! Yes, you read that right, there is a specific Google Ads program for not-for-profits.
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Key Moments3:52 – Working with Google Ads expert, Heidi Jones
7:04 – Is Google ads, the same as AdWords?
7:45 – Does Google Ads really work? Is Google Ads worth it?
12:20 – Are Google Ads effective?
16:28 – Does Google Ads improve SEO?
19:37 – Is Google Ads for free?
22:50 – Should I use Google Ads?
25:49 – Can I do Google Ads myself?
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Learn MoreS3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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